Our Culture
Our Company is Thriving
Our Culture
Our Company is Thriving
Why is WD-40 Company a special place?
At WD-40 Company, we don’t just fix squeaks, we create positive lasting memories by developing and selling products that solve problems in workshops, factories and homes around the world. But what makes our company truly special is our people. We’ve cultivated a culture that places a strong emphasis on individuals, collaboration, and purpose, always placing our customers and end users at the core of everything we do.

Culture must be internalized by your people, enough that they are willing to act upon and, most importantly, be willing to take risks on behalf of it.
DR. JENNIFER CHATMAN

Purpose
At WD-40 Company, we know that purpose mobilizes people in a way that pursuing profits alone never will. The reason for this is simple. A company with a clear sense of purpose ignites the passion of its employees and inspires the trust of its customers. We’re very proud that the blue and yellow can with the little red top has been leaving people with positive lasting memories since 1953.
People don’t buy what you do, they buy why you do it. And what you do simply proves what you believe.
SIMON SINEK
Our Purpose

We exist to create positive lasting memories in everything we do. We solve problems. We make things work smoothly. We create opportunities.
Our Mission

Our mission is to deliver unique, high-value and easy to use solutions for a wide variety of maintenance needs in workshops, factories and homes. We market and distribute our brands across multiple trade channels in countries all over the world.
How We Do It

We create positive lasting memories by cultivating a culture of learning and teaching, which produces a highly engaged workforce who live our company’s values every day.

Maniac Pledge
We nurture a culture of accountability
The Pledge States
“I am responsible for taking action, asking questions, getting answers, and making decisions. I won’t wait for someone to tell me. If I need to know, I’m responsible for asking. I have no right to be offended that I didn’t ’get this sooner.’ If I’m doing something others should know about, I’m responsible for telling them.”
Maniac Pledge
We nurture a culture of accountability
The Pledge States
“I am responsible for taking action, asking questions, getting answers, and making decisions. I won’t wait for someone to tell me. If I need to know, I’m responsible for asking. I have no right to be offended that I didn’t ’get this sooner.’ If I’m doing something others should know about, I’m responsible for telling them.”
Our People

Our Values
Our values are the heart and soul of WD-40 Company

Learning and Teaching
Developing and strengthening our employees from within builds future leaders

Our Leaders
A culture of ownership and accountability that begins at the top.

Doing The Right Thing
Our #1 value. There’s only one way to do things: the right way!