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Home / Our People / Our Values

Our Values

The Heart and Soul of WD-40 Company

We live, breathe and play by our values. Everyday.

We are a purpose-driven organization guided by a strong set of values that form the foundation of our wonderful culture. These values have always supported our purpose and shaped the decisions we make in our daily work. Our values are designed to guide us at every step of our journey. They provide clarity and confidence to navigate new challenges and ensure we make the right decisions in any circumstance. These values are central to how we live, work, and collaborate every day.

We recognize that living by our values can sometimes require careful consideration. To guide us through these moments, our values are hierarchical, with each value playing a critical role. When applied in order, they work together—never in competition—to drive consistent, aligned, and values-driven outcomes. At the top of this list, above all else, is our first and most important value: At WD-40 Company, we do the right thing.

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We value doing the right thing.

We value creating positive lasting memories in all our relationships.

We value making it better than it is today.

We value succeeding together while excelling as individuals.

We value owning it and passionately acting on it.

We value sustaining the WD-40 Company economy.

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Our Values

We value doing the right thing.

Leading with integrity—rooted in honesty, transparency, and ethical conduct—we prioritize a people-first approach and a culture of belonging, empowering individuals to challenge the status quo, be bold, and innovate, driving our collective actions toward a sustainable future aligned with our strategic goals.

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Our Values

We value creating positive lasting memories in all our relationships.

We are dedicated to delivering rewarding experiences through both problem-solving and meaningful social connections that leave our stakeholders with a smile on their faces and a fond memory of our brands in their hearts.

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Our Values

We value making it better than it is today.

Benefiting from the learning moment, we cultivate an environment that encourages experimentation, advancing our people, products, and processes to continuously evolve and thrive.

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Value Slider

Our Values

We value succeeding together while excelling as individuals.

In our culture of trust and belonging, we embrace learning and change, leveraging our diverse talents to achieve and celebrate both our collective and personal success.

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Our Values

We value owning it and passionately acting on it.

We are committed to our end users, accountable for our results and driven by a relentless desire to make a meaningful impact, where passion and responsibility converge to fuel sustained effort and excellence.

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Value Slider

Our Values

We value sustaining the WD-40 Company economy.

We are responsible for safeguarding and advancing our company’s financial health and economic value, growing revenue, and driving profitability for stakeholders while providing a secure and sustainable future.

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Our Values

Our Culture

Our Culture

A self-sustaining place where people enjoy a sense of belonging and purpose


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Learning and Teaching

Learning and Teaching

Developing and strengthening our employees from within builds future leaders


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Our Leaders

Our Leaders

A culture of ownership and accountability that begins at the top.


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Doing The Right Thing

Doing The Right Thing

Our #1 value. There’s only one way to do things: the right way!


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WD-40 Company Value
We value making it better than it is today.
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