• Skip to primary navigation
  • Skip to main content
  • Skip to footer
  • Contact
  • Locations
  • Global Brands
  • Apply Now Icon
WD-40 Company logo
  • Our People
    • Our Culture
    • Our Values
    • Learning and Teaching
    • Our Leaders
    • Doing The Right Thing
  • Our Company
    • Brands
    • History
    • Fascinating Facts
    • Corporate Responsibility
    • Repair Challenge
  • Careers
    • Life at WD-40 Company
    • Current Opportunities
    • Our Locations
    • Testimonials
    • Our Culture
  • Newsroom
    • Newsroom Home
    • Press Releases
    • Image Library
    • Media Contact
  • Investors
    • Overview
    • Why Invest
    • Press Releases
    • Events & Presentations
    • Stock Info
    • Financials
    • Sustainability
    • Governance
    • Resources
  • Partners & Suppliers
    • Resources to Help
    • Become a Dealer
    • MSDS / SDS
    • CPSIA
    • Purchase Order Terms and Conditions

Home / Our People / Our Culture

Our Culture

Our Company is Thriving

Home / Our People / Our Culture

Our Culture

Our Company is Thriving

  • Our Company
  • Purpose
  • Maniac Pledge

Why is WD-40 Company a special place?

At WD-40 Company, we don’t just fix squeaks, we create positive lasting memories by developing and selling products that solve problems in workshops, factories and homes around the world. But what makes our company truly special is our people. We’ve cultivated a culture that places a strong emphasis on individuals, collaboration, and purpose, always placing our customers and end users at the core of everything we do.

Smiling Group of WD-40 Tribe Members

Culture must be internalized by your people, enough that they are willing to act upon and, most importantly, be willing to take risks on behalf of it.

DR. JENNIFER CHATMAN
purpose graphic

Purpose

At WD-40 Company, we know that purpose mobilizes people in a way that pursuing profits alone never will. The reason for this is simple. A company with a clear sense of purpose ignites the passion of its employees and inspires the trust of its customers. We’re very proud that the blue and yellow can with the little red top has been leaving people with positive lasting memories since 1953.

People don’t buy what you do, they buy why you do it. And what you do simply proves what you believe.

SIMON SINEK

Our Purpose

target icon

We exist to create positive lasting memories in everything we do. We solve problems. We make things work smoothly. We create opportunities.


Our Mission

people icon

Our mission is to deliver unique, high-value and easy to use solutions for a wide variety of maintenance needs in workshops, factories and homes. We market and distribute our brands across multiple trade channels in countries all over the world.


How We Do It

hands icon

We create positive lasting memories by cultivating a culture of learning and teaching, which produces a highly engaged workforce who live our company’s values every day.


Grey background with text that says what is our why?

Maniac Pledge

We nurture a culture of accountability

The Pledge States

“I am responsible for taking action, asking questions, getting answers, and making decisions. I won’t wait for someone to tell me. If I need to know, I’m responsible for asking. I have no right to be offended that I didn’t ’get this sooner.’ If I’m doing something others should know about, I’m responsible for telling them.”

View Transcript

Maniac Pledge

We nurture a culture of accountability

The Pledge States

“I am responsible for taking action, asking questions, getting answers, and making decisions. I won’t wait for someone to tell me. If I need to know, I’m responsible for asking. I have no right to be offended that I didn’t ’get this sooner.’ If I’m doing something others should know about, I’m responsible for telling them.”

Our People

Our Values

Our Values

Our values are the heart and soul of WD-40 Company


Learn More
Learning and Teaching

Learning and Teaching

Developing and strengthening our employees from within builds future leaders


Learn More
Our Leaders

Our Leaders

A culture of ownership and accountability that begins at the top.


Learn More
Doing The Right Thing

Doing The Right Thing

Our #1 value. There’s only one way to do things: the right way!


Learn More
Connect With Us
WD-40 Company Value
We value sustaining the WD-40 Company economy.
  • About WD-40 Company
  • Our Company
  • News
  • Investors
  • Contact Us
  • Partners & Suppliers
  • Become a Dealer
  • Safety Data Sheets
  • Resources
  • Learning Resources
  • Global Brands
  • Sustainability
  • Accessibility Statement
  • Legal
  • Privacy
  • Patents
  • Terms of Use
  • California Supply Chain Act
  • WD-40® Brand Trademark & Uses
  • Conflict Minerals Policy Statement
  • UK Modern Slavery Statement
  • Machine Readable Files
  • Voluntary Carbon Market Disclosure
  • Unsolicited Idea Submission Policy

Do Not Sell or Share My Personal Information

© 2025 WD-40 Company. All rights reserved.
WD-40 logo
3-in-one Logo
GT85 Logo
Lava Logo
x14 Logo
2000 Flushes Logo
Carpet Fresh Logo
Spot Shot Logo
Solvol Logo
NoVac Logo